Products & variants
How merchandisers create and maintain sellable items in the PIM — without leaving governed structure.
Before you start
- A product family exists with required attributes defined — Product families
- Categories and channels are configured if you plan to publish soon — Categories & channels
Product types
| Type | When to use | Example |
|---|---|---|
| Simple | One SKU per product | Unique accessory |
| Multi-variant | Color, size, or other axes | Apparel line |
Variant structure is defined at the family level (e.g. Color × Size).
Create a product in the UI
- Open Products in the PIM.
- Choose Create product and select the correct product family.
- Enter the product code (SKU or model code per your convention).
- Assign categories from the tree linked to your channels.
- Fill attributes — pay attention to locale and channel tabs when copy differs by market.
- For multi-variant products, add variants and set axis values (e.g. Color: Blue, Size: M).
- Link images from DAM on the media attributes.
- Check completeness for each channel you plan to publish to.
Status and approvals
Products move through statuses such as draft, in review, approved, and archived. If your tenant uses workflows, publishing may require approval — see Workflows.
Do not syndicate until completeness and approvals match your policy.
Completeness panel
The completeness score answers: “Can we publish this SKU to Amazon US English?” — not “Is the product 80% filled in general?”
Fix missing fields listed in the panel before running export jobs.
Bulk operations
| Need | Approach |
|---|---|
| Many SKUs from ERP | Import job or API — Syndication / ERP integrations |
| Mass attribute update | Import or API recipe — Update attributes |
| AI fill missing copy | Zen AI or attribute extraction |
API equivalent
Developers create products with POST /v1/products — Create product.